TEAM OPTUS SPORTS CAMPAIGN Direct Mail THE ASK Optus had a group of potential customers with whom it had interacted (perhaps at a trade show or through a sales call) but hadn’t yet partnered. Optus isn’t just another vendor but rather an extension...
Don’t get caught in the past campaign Cross Platform THE ASK This campaign was created during our time with Optus’ in-house marketing team, prior to the rebrand, to highlight Unified Communications as a Service (UCaaS)—the latest innovation in...
break up with your it vendor campaign Direct Mail THE ASK Optus needed a direct mail campaign targeting heads of IT at multisite national corporations, encouraging them to use Optus for all their IT needs. Despite the aggressive phrasing, Optus’ value...
Direct Mail Campaigns Direct Mail Copywriting Who said B2B marketing had to be boring? We never settle for generic, except for cheese puffs, because they taste better (seriously, the extra plastic particles make a huge difference.) We leverage in-depth buyer...
