
White Paper and eBook layouts
Layout
A great graphic designer makes complex information both visually appealing and easy to understand, whether it’s about intricate machinery or a new telecommunications system. This skill is highly sought after and rarely mastered. We aim to give each piece the same aesthetic quality as a high-end read-for-pleasure publication.
Focusing on solutions-first, we often use our copywriting expertise to suggest and edit content, improving its flow and readability.
My Role
Research
Graphic Design
Copywriting
Team Credits
Whitney Blackburn | Director of Marketing
Vince Brown | Marketing Manager
Mackenzie Edmonds | Project Manager
Accolades
Gold American Advertising Award

Group 56 Case Study
This case study highlights Optus’ leading cloud solution, Optus Yello. Our assignment was to create a sub-brand that aligns with the main Optus brand, and this piece is our first example of that effort. We used thin lines and subtle gradients to give an innovative appearance suitable for an IT company.

FARCO RFQ Template
FARCO, a commercial construction company, approached us and Project Manager Mackenzie Edmonds to develop a standout template for their Request for Quotes (RFQs). These RFQs are crucial for securing business, so they wanted a distinctive approach compared to other construction bids. As always, we went above and beyond, ensuring a fully customized experience by discussing the bidding process in detail. The template includes personalized sections such as bios, experience, company history, and testimonials from previous clients to instill confidence in FARCO’s capabilities. With Mackenzie’s expertise in marketing and construction, we crafted a unique and competitive solution.

The MDR Overview
Managed Detection and Response represents the cutting edge of cybersecurity, combining AI and human expertise to deliver a comprehensive solution that offers unparalleled security.
In creating this overview, our goal was to present detailed information in a visually appealing and organized layout. We undertook the task of researching and writing the entire piece, ensuring a deep understanding of this technical product. Explore both the copy and design elements to see the capabilities of Open Coffin!

Builders FirstSource Case Study
Builders FirstSource, a nationwide hardware business, has relied on Optus for their IT needs for over 13 years, making them an ideal candidate for a case study demonstrating Optus’ commitment to its customers.
Our responsibility for this project included arranging the interview and crafting the case study based on the insights gathered.

Camfil X-Flo Brochure
Camfil, a global leader in air pollution control, introduced the Camfil X-Flo, a new innovation in the industrial dust collection industry, following 20 years of success with their Camfil Gold Series. We were tasked with creating a brochure to showcase this new dust collection unit.
Related Projects
You’re next
Contact us, and let’s get started on your next project.