Direct Mail Campaigns
Direct Mail
Copywriting
Who said B2B marketing had to be boring? We never settle for generic, except for cheese puffs, because they taste better (seriously, the extra plastic particles make a huge difference.) We leverage in-depth buyer persona research to design custom direct mail campaigns targeting hyper-specific demographics.
Take a look at some of the successful IT direct mail campaigns we developed during our time as an in-house Creative Marketing Specialist for Optus. These targeted mailers helped Optus reach the right audience and achieve its marketing goals.
My Role
Research
Graphic Design
Copywriting
Illustration
Art Direction
Team Credits
Whitney Blackburn | Director of Marketing
Rebekah Person | Graphic Designer
Accolades
Awards listed below.
Throw Your Phone in a Lake
The holidays (and surprisingly, when budgets reset for most companies) are a great time to remind your best customers they’re valued.
The holidays are also a great time to slow down, step out of the office, and take a deep breath of fresh air – but not without some branded swag from your favorite IT partner.
Gold American Advertising Award 2023
Outdated Technology
You wouldn’t use an abacus for counting or an hourglass to measure time. Why? Because they’re outdated pieces of technology better suited for aesthetic desk clutter instead of functionality. So why would you continue to use outdated communications tech for your business?
Gold American Advertising Award 2023
Stressy Depressy IT
Business technology isn’t always easy, peasy lemon-squeezy. Sometimes, it can be really stressy, depressy lemon-zesty. But you know what they say: when life gives you Optus, you make time-saving decisions for your business and free up valuable resources by outsourcing your IT functions or lemonade. Whichever.
Gold American Advertising Award 2023
Navigating the IT Maze
Lead Designer: Rebekah Person
Art Director: Sophie Rogers
IT’s a complicated puzzle, but it doesn’t have to be with Optus’s streamlined IT consultation services. Optus can help you navigate the maze of IT infrastructure solutions, so you can rest easy knowing your business communications solutions are a custom fit for your unique needs.
Silver American Advertising Award 2024
Celebration
in a Box
Lead Designer: Rebekah Person
Art Director: Sophie Rogers
WHAT’S IN THE BOX?????
It’s a party! Not a severed head! Cool!
Optus wanted to invite their partners to celebrate all their accomplishments, both big and small, during the holiday season.
Gold American Advertising Award 2024
Related Projects
You’re next
Contact us, and let’s get started on your next project.